A newly emerging category of innovative governance arrangements tries to manage flows of food at the global level and, at the same time, relate these global flows to the specific local material and social impacts of producing, processing, retailing and consuming food. Such arrangements, involving different social actors, aim at providing standardised information about the practices involved in food production with the help of certification and labelling schemes. This way information provided about production practices is not necessarily limited to product-related characteristics but can address other producer and consumer concerns as well. Food labels create connections between different (producer and consumer) concerns and between different (governmental and non-governmental) actors, enabling the building of abstract trust. Authority and power in such approaches are distributed among producers, processors, traders and consumers along the supply chain. These new developments create challenges for traditional division of responsibilities in environmental policies between governments and consumers. The global organisation of shrimp production and consumption provides a exemplary case for this evolution.